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You are a product leader in one of the organizations in one of the following industry: Fintech / OTT / Health / AI / E-Commerce
You need to create a new product to enter the market. Do the market research for the same, and come up with feature or value proposition for your new product.
We have followed the 6D approach of a product cycle. Below we have each step and detailed working. keep scrolling to read a summary of each step.
Just how e commerce has transformed the way we shop today, quick commerce is rapidly changing the daily purchase landscape due to its convenience, speed, curated assortment, value, and round-the-clock standardized services. With constant enhancement in supply chain along with competitive pricing the quick commerce space is transforming at a fast pace just how quick the vegetable prices fluctuate of at our next street grocery shop. So we went through Discover stage to understand this better.
We did our own user survey and went through detailed reports of the past 3 years in quick commerce space to understand what’s the current landscape and how can we improve that. This helped us discover and DEFINE our objectives. The Major ideas we came up with are -