Jobs to be done

A quick commerce app helps customer get things at the convenience of their home, without having to -

  1. Invest time to & from + wait for billing at store
  2. visit multiple stores
  3. Compare their option between stores - i.e. standardized experience
  4. Get round the clock services

For Indian market, which is a very price sensitive one. Giving a sustainable price-value pair is very critical to enter quick commerce, especially when category creation is in process along with cutthroat competition. Below are few Jobs to be done points that we believe Users have & we can fulfill.

USER PERSONA FUNCTIONAL JOB EMOTIONAL JOB SOCIAL JOB
Homemaker Manage daily household groceries and essentials efficiently Save time on shopping trips with reliable home delivery Fresh and quality products delivered promptly, streamlining household management
Hostel Student Instantly get snacks, beverages, and study supplies on a budget Access affordable and quick delivery services to meet urgent needs Cost-effective and timely deliveries, enhancing study and leisure time efficiency
Bachelor working professional Efficiently purchase groceries and essentials without leaving home Save time and manage a busy work schedule with quick deliveries Timely and reliable access to a wide range of products
Married working professional Quickly obtain fresh groceries and household items amidst a hectic schedule Balance professional responsibilities with family needs using fast delivery services High-quality products delivered promptly, ensuring convenience and peace of mind

Why quick commerce is gaining traction

<aside> <img src="/icons/wheelchair_brown.svg" alt="/icons/wheelchair_brown.svg" width="40px" /> convenience

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<aside> <img src="/icons/kind_brown.svg" alt="/icons/kind_brown.svg" width="40px" /> curated assortment

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<aside> <img src="/icons/gem_brown.svg" alt="/icons/gem_brown.svg" width="40px" /> value

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<aside> <img src="/icons/flash_brown.svg" alt="/icons/flash_brown.svg" width="40px" /> speed

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<aside> <img src="/icons/history_brown.svg" alt="/icons/history_brown.svg" width="40px" /> round-the clock standardized services

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User-Market Research

As part of this research we conducted our own survey and explored articles/reports on the internet. Details below.

Survey —> https://docs.google.com/forms/d/1Z8o0WiPXFhciIK1ROSk-qEMSEu_MWSjp-5Qaqo8ebzM/edit#responses

<aside> 📓 Learnings

  1. To offset high delivery charges, businesses should minimize fees while generating new revenue streams through subscription models or pre-selling for higher margins.
  2. To meet customer demand for a transparent return policy, the firm should use AI and a creative UI to simplify returns and offer a minimal-fee order edit feature or include it in a subscription plan. </aside>

Responses

The survey was attempted by 53 people from different cities and backgrounds.